Is software development a science or an art? The software industry treats it as a science. It uses processes like MRDs, PRDs, and functional specs to convert customer needs into software that solves their problems. Various roles like product managers, engineering managers, project managers, architects, and programmers work together to drive the process like an efficient machine.

Now, what Google announced is really exciting! I'm not kidding. It's even better than I hoped. Yes, it's only Python, but IBM's PC-DOS was only BASIC and Pascal when it first came out, and it didn't matter. Yeah, I preferred C, but I coded in Pascal because that's what you had to do to get an app running. What you're going to see here that you've never seen before is shrinkwrap net apps that scale that can be deployed by civillians. That's a mouthful, but that's what's coming. Why? Because here is a standardized platform that can be stamped out in the billions of units. Maybe Google can't do it, but the perception is that they can. Who is willing to stand up and say Google hasn't nailed scaling? What PCs did in the 80s, Google is doing now. PCs took the black magic out of owning a computer.

This session will provide attendees with an overview of the iPhone SDK, including discussion of the App Store, Apple's planned distribution channel for SDK applications. Keep in mind that the contents of the SDK and experiences while using it are covered under NDA, so be prepared for me to talk in generics and leave out specific details that might be covered by the NDA. I am planning on providing a quick introduction to Objective-C for those attendees who may have never seen it and might be worried that it will be difficult to code in (it isn't!).

In keeping with the longstanding SYS-CON tradition of being at the very forefront of software development with all its online and offline resources, SYS-CON Media & Events jointly today announced a double whammy, launching both 'Open Web Developer's Journal' (htt p://openweb.sys-con.com) and 'Open Web Developer Summit' (http://openweb.s ys-con.com) - to be held for the first time in New York City April 21-22, 2008.

To take advantage of the OpenSocial implementation in Orkut sandbox, you have to create a Google Gadget with the OpenSocial feature, post the gadget on the Internet, and then add the URL of the gadget as an application. As I looked into the Google gadget API to build this, I found something interesting, the Google Gadget framework exposes the function _IG_FetchContent() that can be used to asynchronously fetch the text at any URL.

Less than 24 hours after the launch of OpenSocial, not only was it running live in Plaxo, but there were already several first-class gadgets from top developers like RockYou and Slide. 'This is just the beginning - there's so much more to do to truly open up the social web,' wrote Plaxo's Joseph Smarr, in his personal blog on web development, tech, and life.

So what kind of real social networking applications would Silverlight enable? Would it be network visualization or media playback or mash-ups? Google with its Orkut online community (a closed-source ASP.Net application) created an API for social applications so that developers can build applications that can then run inside other social networking applications. They then opened up the specification for that API to other social networking applications so that all other social networking sites can (if they want to) make their sites containers for third-party applications. So I started playing with it.

One of the Google folks working on OpenSocial sent me a message via Facebook asking what I thought about the technical details of the recent announcements. Since my day job is working on social networking platforms for Web properties at Microsoft and I'm deeply interested in RESTful protocols, this is something I definitely have some thoughts about. Below is what started off as a private message but ended up being long enough to be its own article.

There are 50 million Facebook users who don't know what OpenSocial APIs are...and don't care. There are about 5,000 tech bloggers and developers who think it is a revolution that will 'Checkmate' Facebook and leave them with no moves. TechMeme has over 100 stories saying that OpenSocial is awesome and Facebook is dead. MySpace joins Google on OpenSocial initiative. OK, surely that settles it, Facebook is toast. Nope, not in my opinion.

OpenSocial, the industry-backed application programming interface (API) developed by Google to promote interoperability and shared data across all online social networks, is gaining momentum at a rapid pace. The sites that have already committed to supporting OpenSocial - Bebo, Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, mixi, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING - represent an audience of about 200 million users globally.

In a move to bolster its attempt to add a social layer on top of the entire suite of Google services, Google yesterday joined other leading social networking players in introducing a common set of standards to allow software developers to write cross-network programs. According to The New York Times the sites in the OpenSocial alliance 'have a combined 100 million users, more than double the size of Facebook.'